Why is data privacy important in the digital age?

Data drives much of today’s economy, but it also raises privacy risks. Companies and governments collect massive amounts of personal information—from browsing history to health records. Without safeguards, this data can be misused for surveillance, identity theft, or targeted disinformation. Media literacy includes understanding digital footprints: what we share, who collects it, and how it’s used. Evidence shows people who are more aware of privacy practices make safer choices online. Protecting privacy is essential for maintaining trust in digital technologies and ensuring that big data serves society without undermining individual rights.